Mile Marker 0 · Road to Hāna · Haʻikū, Maui
Start your Road to Hāna
journey with us.
A guided tour of our working organic farm on the cliffs of Maui's north shore — with breakfast on the table when you're done.
$40per person · everything below
- ·A guided tour of the working organic farm
- ·Banana bread, fresh from our kitchen
- ·Maui coffee, poured and tasted
- ·Local fruit, picked ripe
- ·A cup of Māmaki tea, with honey if you like
Mile Marker 0 · The Views
You're on the edge of the island.
We sit high on Maui's north shore in Haʻikū, right where the coast falls away into the ocean — Haleakalā behind you, the north shore cliffs in front of you, and the Road to Hāna starting at the driveway. This is the view you eat your breakfast in.
The cliffs
Where Maui's north shore drops away into the sea.
Over the pepper rows
Haleakalā at your back, the working farm at your feet.
Golden hour
The light that closes the day over the farm.
Hover to play
A Working Farm
A real farm, open for the morning.
Luna Farms is an operational organic farm at Mile Marker 0 in Haʻikū — the gateway to the Road to Hāna. We grow specialty peppers by the thousand, plus bananas and herbs, and we do it without synthetic chemicals. That's not a marketing line; it's a daily decision that shows up in the weeds we pull by hand and the compost we turn.
The tour is us showing you that work. You'll walk the rows, put your hands in the soil, taste what's ripe, and hear the honest version of what it takes to farm organically on Maui. Then you sit down at the table: coffee poured fresh, warm banana bread, ripe fruit, and a cup of Māmaki tea from a neighboring Maui farm.
Give it 30 minutes or give it an hour. Take in the views, finish your coffee, and carry on toward Hāna whenever the road calls — there's no bell, no schedule to keep, and nobody hurrying you along.
How We Farm
Organic, the hard way.
Everything you'll eat and drink came off this land or from a neighbor down the road. Here's what your guide will actually walk you through.
No synthetic shortcuts
We farm organically because it's the only way we'd want to eat. You'll see what that costs us in labor — and what it gives back to the soil.
Soil first
Compost, cover, and rotation. Everything on this farm starts underground, and that's where the walk starts too.
Peppers by the thousand
Habanero, shishito, 7 pot, and a few varieties too hot to hand out. We grow them for HI Spice, the Maui hot sauce company — and you'll walk right down the rows.
Come as the morning finds us
Harvest, transplant, repair — whatever the farm is doing that day is what you'll see. We don't stage it, and you're welcome in it.
Grown by Our Neighbors
All of it from this island.
We could buy the cheap stuff off a truck. Instead the coffee and the tea come from two Maui farms upcountry in Kula and Olinda — people we know, growing the way we grow. Supporting them is part of what your $40 does.
The Tea · Māmaki
Maui Tea Farm
Our Māmaki comes from Maui Tea Farm, upcountry in Kula. Māmaki is native to Hawaiʻi, and theirs is grown and dried right here on the island — never shipped in from the mainland.
The Coffee
Organic Maui Coffee
The coffee in your cup is grown and roasted organically in Olinda, on the slopes above us. Poured fresh the morning you arrive — no truck, no middleman.
Māmaki is native to Hawaiʻi and grows almost nowhere else on earth — naturally caffeine-free, earthy and clean, and brewed on these islands for generations. You'll have a cup of it at the table — and if you love it, there are bags to buy for the road.
Where the Peppers Go
We grow for HI Spice.
The peppers you'll walk past don't stop here. We grow for HI Spice — a Maui company turning island-grown chiles into hot sauce with lilikoʻi, pineapple, guava and mango. Farm to bottle, all of it on this island.
It's the whole reason the rows exist. When you taste their sauce, you're tasting the ground you're standing on.
One Simple Tour
The whole package, one price.
The walk, then everything on the table — coffee, bread, fruit and tea. Give it 30 minutes or a full hour; four morning seatings, and the pace is yours.
$40 / person
30 minutes to an hour · No minimum, no group required
Take in the views, drink your coffee, and carry on down the road whenever you're ready. Stay the full hour if the morning is treating you well.
6:30 AM
Sunrise start — beat the crowds to the road
8:00 AM
Breakfast hour, farm already in motion
9:30 AM
An easy start to an unhurried day
11:00 AM
A late-morning break on the drive
Your $40 Includes
- ·A guided walk of the working organic farm — the rows, the soil, the whole operation
- ·Organic Maui coffee from Olinda, poured fresh and tasted at the table
- ·A personal-size banana bread from our kitchen
- ·Local fruit, picked ripe
- ·A cup of Maui-grown Māmaki tea — with local honey if you take it sweet
- ·30 minutes to an hour — linger over the view, or head out when you're ready
Want More For the Road? · Sold Separately
Your $40 is enjoyed here with us. But if the Māmaki won you over or the bread didn't last the driveway, we sell whole banana breads, Māmaki tea, coffee, and farm-fresh eggs on the morning of your tour. Just ask at the table.
Reserve
Walk the farm with us.
Pick a date, choose your morning seating, and tell us about your group. We'll confirm within 24 hours.
FAQ
Good questions.
What's included in the $40?+
A guided walk of the working organic farm, and then everything at the table: organic Maui coffee poured fresh, a personal-size banana bread, local fruit, and a cup of Maui-grown Māmaki tea with local honey if you take it sweet. It's all included in the $40 — you enjoy it here with us. If you want to take more with you, banana bread, tea, coffee and farm-fresh eggs are available to buy.
What happens to the peppers you grow?+
They go to HI Spice, a Maui company that turns island-grown chiles into hot sauce — lilikoʻi, pineapple, guava, mango, kiawe smoke. The rows you'll walk are the front end of that. Ask your guide about the varieties; some of them are not for the faint of heart.
Is this a tour of the Road to Hāna?+
No — we don't drive you anywhere. This is a farm tour at our farm, at Mile Marker 0. You come to us, walk the farm, eat, and then carry on with your own day however you like. We just happen to sit at the start of the road, which makes us an easy first stop.
What is Māmaki tea, and where does it come from?+
Māmaki is a plant native to Hawaiʻi that grows almost nowhere else in the world, and it's been brewed here for generations. It's naturally caffeine-free, with a clean, earthy taste. We don't grow it ourselves — ours comes from Maui Tea Farm, upcountry in Kula. The coffee comes from Organic Maui Coffee in Olinda. We'd rather pour our neighbors' work than something shipped in.
Is the farm certified organic?+
We farm using organic and regenerative practices — no synthetic pesticides or herbicides, compost-built soil, and hand weeding — and we're working toward certification. We'd rather show you the practices in person than point at a sticker, and the walk is a good place to ask us anything about how we grow.
What will I actually see on the walk?+
Whatever the farm is doing that morning. The pepper rows — habanero, shishito, 7 pot and more — the bananas and herbs, the compost, and the crews at work. It's a real operation, so nothing is staged. Wear shoes you don't mind getting a little dirt on.
How does this fit into the Road to Hāna?+
We sit right at Mile Marker 0 in Haʻikū — the very start of the Road to Hāna. Come for the 6:30 AM seating and you'll be fed, caffeinated, and on the road before the crowds, or roll through at 8:00, 9:30 or 11:00 to break up the drive. It's the perfect first stop.
How long does it take?+
Anywhere from 30 minutes to a full hour — it's up to you. The walk itself is the heart of it. After that, you're welcome to sit with your coffee and the view for as long as you like, or take the bread with you and get back on the road. There's no requirement to stay the full hour, and no one will rush you out if you do.
Can I buy anything to take with me?+
Yes. The tour itself is all served here at the table — but if you want more for the road, we sell whole banana breads, Māmaki tea, coffee, and farm-fresh eggs on the morning of your tour. Ask at the table and we'll sort you out before you go.
Do I need a group? Is there a minimum?+
No minimum and no group needed. It's $40 per person — sign up solo, as a couple, or with a dozen friends. Come as you are and we'll make room at the table.
What times can I come?+
Four morning seatings: 6:30, 8:00, 9:30 and 11:00 AM. The 6:30 is for early risers who want the road to themselves; the later ones suit a slower start or a break partway into the drive. Pick whichever fits your morning.
Can you handle dietary needs?+
Yes — tell us in your request (vegetarian, gluten-free, allergies) and we'll plan the table around your group.